Marketing Automation: Past, Present and Your Company’s Future
Marketing automation is hot, no question. But why? Is it is really a breakthrough new technology that warrants all this love or is it simply the value prop of gold at the end of the rainbow that has...
View ArticleDon’t Kill the Salesman: Three Ways Consumer Trends are Influencing Sales
A number of publications have suggested that advancements in technology have made the traditional salesperson obsolete. It’s easy to see that the sales process has changed over the past ten years;...
View Article6 Tips for Productive Prospecting
It comes to every salesperson: That time when the top of your funnel just isn’t full enough, your opps are a little too lean. The marketing team is running full out, but you just need a little more....
View ArticleTwo Concrete Ways Sales Can Benefit from Marketing Automation
Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software. He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. He...
View ArticleAct-On Inbound has arrived
You know Act-On as a marketing automation platform that delivers a best-in-class suite for creating, delivering, and analyzing outbound marketing programs. Well, we’ve just upped the ante by adding a...
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